— I wonder whether I could accept this discount or not. —_________________________________.

— It’s nice to meet you in my office. —_________________________________.

— We are planning to register the trademark of Red Dragon for your new product. What’s your opinion about this brand name? —_________________________________.

— We think $55,000 would be reasonable for transferring our trademark. —_________________________________.That’s too high.

— What’s the purpose of your visit today? —_________________________________.

The question ______ we should use this brand name will be decided by our marketing team.

Do you think you could cut it______30%?

Few people realized the value of a brand, ______ ?

For Europeans, red can______ danger.

I’ve learned______ today.

It is a fact______ his wife, Josephine Dickson, always had some minor accidents.

Many panies spend a lot of money and time______ their trademarks.

We’ll let your know when we______ a decision.

You are planning to export this product to Europe, ______?

You won’t choose this brand name, ______ ?

I am very sorry for ing late, but something urgent came up at the last minute.

Let’s get down to business.

I think it’s preferable for you to change the brand name.

Would you think it overfor the sake of our long partnership?

Why did John pay a visit to Miller?

Why was John’s pany interested in using Miller’s trademark?

What will John provide for using Miller’s trademark?

What price can Miller accept?

When will John give the feedback to Miller?

When you go shopping and want to buy some clothes，you should think about which kind of clothes you really need and decide how _____ money you can_____ on them. Then look at the labels that are inside the new clothes. They tell you how to _____ the clothes. The label for a shirt may tell you to wash it in warm water. A sweater label may tell you to wash it in cold water. The label on a coat may say dry clean only and cleaning in water may _____ this coat. If you do _____ the directions say on the label, you can keep your clothes looking their best.

Earle Dickson worked for a company manufacturing gauze and tape called Johnson & Johnson. We will never know the reason, but it is a fact that his wife, Josephine Dickson, always had some minor accidents. During the first week of their marriage, she hurt herself twice with the kitchen knife. After that, it just went from bad to worse. It seemed that Josephine was always cutting herself. One day Earle Dickson had an idea. He sat down with some tape and gauze and a pair of scissors. Then he cut the tape into strips. In the middle of each strip he stuck a little square of gauze. From then on, whenever Josephine had an accident, ready-made bandages were on hand for her to use quickly and without a lot of fuss. At Johnson & Johnson, people heard about these new bandages which could be put on in thirty seconds. Soon the company started to try these bandages on the market. Slowly they were accepted by the public. Four years later, in 1924, the company installed machines for mass producing the new product, with the trade name BAND-AID. When did Mrs. Dickson often cut herself?

Why did Mr. Dickson decide to make the bandages by himself?

What does the word ready-made mean for?

What is the main reason for pany’s mass production on the bandages Mr. Dickson invented?

What is the best title for this passage?

Brand refers to names, logos and slogans. For example, Nike is known for its slogan _Just do it_ and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company. Many panies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g. TM for goods and SM for service. They tell the public that the product’s name and design are the exclusive property of the pany, but a registered trademark ? provides notice that it has indeed been registered. According to the writer, it is not necessary for a pany to register a trademark.

A trademark may be regarded as a protection for a brand name.

The trademark symbols TM and ? can be exchanged in a brand.

Legal protection on a brand es into force only after registration.

A pany can freely use other panies’ brands.